What makes Bluey special
The Bluey brand name is influenced by the computer animated series of the very same name, which has come to be a real sensation. Its main idea is to show the delight of family members time and the power of creativity. Bluey play collections, numbers and devices are created to ensure that children can re-enact their favourite scenes and make up their own tales.
Quality and treatment in every detail
Bluey products are made from secure materials, are durable and reveal interest to detail. All the aspects mesh sympathetically, creating a whole world for creative thinking and discovering. The playthings help create creative imagination, social skills and confidence.
Bluey – a brand relied on by family members
Bluey brand is more than just playthings. It is a symbol of childhood years full of giggling, love and exploration. Parents all over the world choose Bluey for its combination of high quality, meaning and inspiration. With every play set, Bluey brings delight into the home and makes youth more vibrant.

